The overnight success myth

My Food Bag often gets referred to as an ‘overnight success’. The business stats have certainly supported this statement, it’s fairly common knowledge that we’ve gone from $0 to $100m in the space of 3 years. However, reality is very different from perception. James and I often look at the… Read more »

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Never giving up

As you might have guessed, the last 2 ½ weeks have been life changing for the Robinson family. On Monday 30th of May, we finally welcomed our daughter, Leila, into our family. While some of you may know, many of you won’t have seen how long the journey has been… Read more »

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Rely on experience – not age

Having started out in business at a fairly young age (21), I used to often face the inevitable question (from customers and suppliers alike) whether my competency was linked to my age. It came in a pretty simple form, the old “how old are you” question. In fact, I remember… Read more »

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Keep being curious & ask WHY

Having the privilege of raising a 3½ year old son exposes James and I to four of my most favourite questions on a daily basis. You’ve probably come across them before – ‘Why, What, Where and How.’ It usually runs along the lines of… … Why is there only a… Read more »

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Entrepreneurship, vision and the CEO role

Passionate, resilient, controlling, risk taker (I actually prefer risk manager to taker), self-confident and visionary are just a few of the words that spring to mind when describing entrepreneurial people. The first few times I was labelled an entrepreneur I found it slightly awkward, as if I was an imposter… Read more »

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Shooting for the stars

A few years ago, we were on a business trip in Gothenburg Sweden. We were meeting with our Swedish partner agency, which recruited and screened nannies for our former childcare business Au Pair Link. We were discussing our forecasts for demand and the supply we needed from our Swedish partners…. Read more »

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Working with your wife (successfully)

If I had a dollar for every time someone told me, “There is no bloody way I could work with my wife/husband – even though I love them to bits” – my entrepreneurial journey would have taken a very different path. I frequently get asked about how Cecilia and I… Read more »

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Celebrating our A Team

As My Food Bag wraps up yet another review period, I love the buzz that it generates. It’s the opportunity for us to touch base with our team and discuss their achievements over the past period. It also enables us to celebrate success and set the key performance indicators for… Read more »

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The T word

My second favourite T word (other than T for my son, Thomas) is transparency. It might not be the sexiest word out there, but the power of transparency is regularly underestimated. In my view, leaders need to ensure that every decision, every move that they make, is made under a… Read more »

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