Those who know Cecilia call her
'superwoman'. As founder and creator of not
one (but two) of New Zealand's most
successful startups My Food Bag and Au Pair
Link - Cecilia is one of NZ's most successful
young female entrepreneurs.
A serial entrepreneur with sass, Cecilia has
won more awards than you can shake a stick
at (Supreme Winner 2017 Women of Influence Awards, Next Magazine Businesswoman of the Year
2014, EY Young Entrepreneur of the Year
2013, HER Businesswoman of the Year 2012 to
name a few). Devoted mum to 5 year old
Thomas and baby Leila, Cecilia is passionate about helping
women in business and solving the everyday
problems of working mums and dads.
James is Cecilia's partner in life and business.
Together they form a formidable duo. As
co-founder of Au Pair Link and My Food Bag,
James has run the Marketing, IT and Finance
teams of both businesses. As Co-CEO of My Food Bag, James lives and
breathes the fast paced world of start-up/high
growth business. With experience in industries
ranging from tech to childcare and food, James
understands what it takes to be successful no
matter the business.
My Food Bag is the brain child of Founder & Group Co-CEO Cecilia Robinson. Set up late 2012, Cecilia and James (also Founder & Group Co-CEO) brought on former Telecom CEO Theresa Gattung and celebrity chef Nadia Lim as co-founders - launching the business in March 2013. With revenues exceeding 100 Million in 3 years from inception and over 50,000 customers, My Food Bag has changed the landscape of the online retail food sector. Kevin Roberts (former global CEO of Saatchi & Saatchi) joined the team in early 2015 as investor and Chair.myfoodbag.co.nz
Successfully acquired by the NZX and ASX listed Evolve Education Group as part of their IPO in late 2014, Cecilia and James built Au Pair
Link into one of the largest Early Childhood Education providers in New Zealand. With 650 children enrolled nationwide and nearly 1,000 Au Pairs arriving annually upon sale of the business, Au Pair Link is also one of the largest contributors to youth tourism in New Zealand.
Start-ups are in our blood. If you're keen to get the Robinson Duo involved in your 'next big thing' contact us below.
Cecilia and James have done oodles of speaking engagements at a variety of conferences and events. If you're keen to book Cecilia or James simply contact us below.
If you are looking for fresh thinking and real experience to add to your company board, contact us below and if there's a meeting of minds (and calendars) we'd love to help you out.
We're interested in creating and getting involved in business that makes a difference to
our communities. We're passionate about growing good (ethical and sustainable)
business and building lasting customer love. We have a special interest in, and
understanding of, the needs of modern day working mums and dads - having walked
many miles in those shoes. We enjoy nurturing talent, inspiring belief in others and
helping young entrepreneurs achieve their goals.