Our focus to date
For the last 15 years we have supported a range of charities in the areas listed above. Through our roles as Founders & Co-CEOs of My Food Bag (2012 – 2018) Cecilia and James also spearheaded My Food Bag’s donation programme which was gifting 10,000 meals per/month under their leadership.
My Food Bag launched its Christmas Gifting programme in 2013 under the watchful eye of Cecilia and James, gifting boxes of essential items and food to families in need at Christmas. With the generous support of My Food Bag foodies, the programme has subsequently donated over 100,000 gifts and essential items to people in need throughout New Zealand working closely with various charities including City Missions.
In April 2016, the Robinsons launched New Zealand’s most generous private company parental leave scheme (at the time), providing parents with 18 weeks of paid leave at 100% of their salary. Under their tenure a Living Wage was introduced they also launched an Employee Relief Fund where staff could access support from the business for unexpected life events.
As COVID-19 hit New Zealand in March 2020 the Robinsons brought together the My Food Bag founder group to donate tens of thousands of meals to families in need throughout New Zealand. In addition, we’ve supported a variety of local and global causes supporting our communities through the issues brought about by the pandemic.